Taylor Swift Rebrands Folklore Merch After Theft Complaints

Despite a smooth and clue-filled rollout for Taylor Swift’s surprise new album, Folklore, last week, the songstress is now facing criticism from a Black-owned fashion brand about one too many merchandise similarities. Per CNN, the owner of contemporary online retailer The Folklore, Amira Rasool, accused Swift of ripping off the company’s logo for her original Folklore sweater, cardigan, and t-shirt designs. The Folklore, which curates upscale brands from Africa and the diaspora, has been in business for several years. “Based on the similarities of the design, I believe the designer of the merch ripped off my company’s logo,” Rasool wrote on Instagram on July 24. “I am sharing my story to bring light to the trend of large companies and celebrities copying the work of small minority-owned business owners. I am not going to let this blatant theft go unchecked.” Initially, Swift’s designs featured the words “The Folklore” as opposed to a singular “Folklore,” which is the album name.

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